Press Release

HOYA Group PENTAX Medical’s VIVIDEO ENT Videoscope Wins Prestigious International Red Dot Award For Product Design In 2015

HOYA Group PENTAX Medical’s VIVIDEO ENT Videoscope Wins Prestigious International Red Dot Award For Product Design In 2015

July 10, 2015

July 10, 2015, Tokyo – HOYA Group PENTAX Medical, a healthcare industry leader in endoscopic imaging, was awarded a 2015 Red Dot Award in Product Design for the high degree of innovation, functionality and quality found in the company’s VIVIDEO ENT Videoscope Solution’s Video Naso-Pharyngo-Laryngoscope VNL9-CP, an endoscopic device that enables ENT physicians to obtain cost-effective and high quality HD video images during diagnostic examinations.

The Red Dot Awards, the largest and most recognized product competition in the world, evaluated 4,928 entries from 1,994 participants from 56 countries. A jury of experts selected winners based on a product’s level of innovation, functionality, quality, ergonomics, durability, ecological compatibility and other criteria.

“Through a combination of technological innovation, a thorough understanding of clinical needs and the medical responsibility we bring to developing new products, PENTAX Medical is setting new standards for endoscopic diagnosis and treatment. It is an honor to be recognized for this achievement by the prestigious Red Dot Awards,” said David Woods, Chief Marketing Officer, HOYA Corporation. “The real winners, however, are the patients, clinicians and health systems for whom these solutions and products help to improve patient care and the overall clinical experience.”

PENTAX Medical Video Naso-Pharyngo-Laryngoscope VNL9-CP, part of the VIVIDEO ENT Videoscope Solution which includes a state-of-the-art video processor, offers superior image quality during endoscopic examinations increasing diagnostic yields and integrates HD video recording to capture and document clinical findings. The videoscope has an extremely small distal end diameter (3mm) allowing for maximum patient comfort and the unique flexibility of the insertion tube enables smooth and convenient procedures. The ergonomics of the device makes for easy handling. The VIVIDEO ENT Videoscope Solution was launched in European and Asia Pacific Countries since November 2014.

In a press release announcing the 2015 awards, Professor Dr. Peter Zec, Founder and CEO of the Red Dot Awards said, “Innovation is not always visible with the naked eye. Often it is hidden aspects, such as a refined technology inside the product or an improved combination of materials, that constitute a lucid and sometimes brilliant new development.”

About PENTAX Medical
PENTAX Medical is a division of HOYA Group. Its mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community. Headquartered in Japan, PENTAX Medical has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe. For more information, please visit:

Kaori Kawashima, GM, Global Marketing Communication, PENTAX Medical, HOYA Group


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