PENTAX Europe GmbH and Hitachi Medical Systems GmbH renew and reinforce their strategic partnership in Germany
For more than twenty years PENTAX Europe GmbH and Hitachi Medical Systems GmbH have entertained a successful strategic partnership in the area of endoscopic ultrasound (EUS), combining the PENTAX optical / endoscopic expertise with Hitachi Medical Systems’ Ultrasound core competence. Within the framework of this collaboration a series of state-of-the-art ultrasound endoscopes were jointly developed; the latest one being the PENTAX EG-3270UK, which takes user- and patient friendliness to a new level by its exceptional thinness compared with equivalent products in the market as of today.
Hitachi is the sole partner of PENTAX to sell and service PENTAX ultrasound endoscopes on the German market. With its technically and medically highly qualified EUS specialists Hitachi offers an unprecedented level of support to EUS experts on the clinical user side.
The added value of this strategic collaboration for the EUS user is to be seen in exceptionally sharp and clear diagnostic images that enable the clinical user to reliably spot even very small lesions.
Further important clinical benefits such as Contrast Harmonic Imaging, Imaging Fusion like Picture-in-picture, (EUS-FNA) and the Hitachi Real-Time Elastography (HI-RTE) round off the picture of a superior diagnostic working environment. Highly experienced Hitachi application specialists are ready to support the clinical user at any time.
PENTAX and Hitachi have now renewed and reinforced a partnership which spans several parts of the value chain, from the product development down to the clinical user, enabling an optimal alignment not only of the optical and ultrasound technologies, but also of marketing and sales activities as well as the application- and technical support for maximum customer benefit.
Harald Beyer, Vice President Sales & Strategic Initiatives EMEA: “I am convinced that the renewed strategic collaboration with Hitachi Medical Systems GmbH as our sole sales and technical service partner in EUS will strongly support our ambitious growth targets in endoscopic Ultrasound and in our core business.”
Anuschka Huber, Managing Director, Hitachi Medical Systems GmbH: “The bundling of expert knowledge and skills enabled by this strategic partnership adds exceptional value to the clinical users by giving them the highest achievable diagnostic security – from expert to expert.”
About PENTAX Medical Hoya Corporation
Headquartered in Japan, PENTAX Medical has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe. PENTAX Medical employees represent the diverse countries where we do business, allowing us to provide innovative solutions tailored to meet local needs.
About PENTAX Europe GmbH
PENTAX Medical is a division of Hoya Group. Its mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. For more information, please visit: http://www.pentaxmedical.com.
About Hitachi Medical Corporation
Hitachi Medical Corporation, a global company, is a subsidiary of the Japan-based Hitachi Ltd. Group (NYSE: HIT/TSE: 6501), a leading international electronics group with 360,000 employees worldwide. Supported by the innovative technological know-how of Hitachi Group, the medical technology portfolio of Hitachi Medical Corporation encompasses diagnostic imaging, magnetic resonance imaging (MRI), medical ultrasound, computed tomography (CT) and x-ray as well as innovative medical information systems and services. In 2011, the core competency diagnostic ultrasound was strategically strengthened by Hitachi Aloka Corporation, Tokyo, the outcome of a merger.
For further information on Hitachi Medical Corporation please visit
About Hitachi Medical Systems GmbH
Hitachi Medical Corporation, a global company, is a subsidiary of the Japan-based Hitachi Ltd. Group (NYSE: HIT/TSE: 6501), a leading international electronics group with 360,000 employees worldwide. In Europe, Hitachi Medical Corporation is represented by Hitachi Medical Systems Europe Holding AG, Zug, Switzerland, and in Germany by Hitachi Medical Systems GmbH in Wiesbaden. The company is a first choice supplier of open and powerful high-field MRI systems, multi-slice CT systems as well as medical ultrasound, endoscopic ultrasound and optical topography devices (NIRS). Hitachi ultrasound expertise encompasses clinical applications including general radiology, internal medicine, gynaecology, cardiology, gastroenterology, pulmonology, urology and surgery. Hitachi offers a complete range of solutions to address a wide range of medical challenges.
For further information on Hitachi Medical Systems GmbH please visit
PENTAX Europe GmbH
Ina Schreuder, +49-40-56192-0
Marketing Communications Manager EMEA