Press Release

PENTAX Europe GmbH appoints Girts Cimermans President of Europe, Middle East and Africa

PENTAX Europe GmbH appoints Girts Cimermans President of Europe, Middle East and Africa

October 10, 2011

PENTAX Europe GmbH, a division of HOYA Corporation, announced Girts Cimermans has been appointed President Europe, Middle East and Africa. In this new executive role, Girts Cimermans is responsible for leading all PENTAX LIFE CARE activities in European regions. 

“Girts brings to PENTAX the valuable expertise inexpansion in fast growing markets from various segments of the healthcare industry”, said Chris Japp, Global President of PENTAX LIFE CARE. “He has the credentials and business acumen to lead our business in Europe, Middle East and Africa, and to develop the strategy and infrastructure that will reinforce our position as a leading endoscopy solutions provider in EMEA.”

Mr. Cimermans joins PENTAX from KaVo Dental, a division of Danaher Corporation, where he was leading the expansion of KaVo in the growth markets of Eastern and Southern Europe and spearheading faster than market growth in this strategically important area. Prior to KaVo, Cimermans served over 10 years in several leadership positions in finance, sales and business management in GE Healthcare, lastly as President, GE Healthcare North Eastern Europe, driving business expansion and profitable growth. Cimermans holds a M.Sc. degree in Economics and Business Administration from Stockholm School of Economics.

“I am thrilled and honored to take on this new and exciting challenge”, Mr. Cimermans says. “PENTAX LIFE CARE stands for outstanding image quality and superior customer experience. The European team and I are committed to make this experience available to even wider range of clinicians in this vast and multicultural region.”


PENTAX Europe GmbH is a division of Hoya Corporation and its mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY.

Through leading edge R&D and manufacturing, PENTAX provides endoscopic imaging devices and solutions to the global medical community.

Headquartered in Japan, PENTAX has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe. PENTAX employees represent the diverse countries where we do business, allowing us to provide innovative solutions tailored to meet local needs.

Media Contact

PENTAX Europe GmbH


Ina Schreuder

Manager Marketing Communications & PR

Julius-Vosseler-Strasse 104

22527 Hamburg

Tel.: +49 40 561 92 - 256

Fax: +49 40 560 42 13


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