Direct distribution and delivery of PENTAX Medical endoscopy equipment services in Belgium and Luxembourg

December 2, 2019

Hamburg Germany, December 2nd 2019, As of 19th of November 2019 PENTAX Medical is going direct in Belgium and Luxembourg. We are pleased to provide direct optimum care for customers and patients via our global PENTAX Medical network moving forward.

For more than 13 years, De Beukelaer Medical has served the Belgian market with PENTAX Medical endoscopic equipment with dedication and expertise. The evolution internationally, combined with a changing market and significant growth of the PENTAX Medical brand are now the reason for change. Therefore, PENTAX has decided to directly promote, support and sell their products throughout the whole Benelux region.

Mr. John Kroeze, Managing Director of the Netherlands, will be taking over full responsibility as Managing Director for Belgium, Luxembourg and the Netherlands, supported by a team of people that have serviced the Belgium market for many years. Mr. Christian Jadoul has been appointed as General Manager of PENTAX Belgium. Together with the Belgian sales and after sales team, with support from the international PENTAX Medical organization, he will continue to strengthen the customer relationship.

Mr. Rainer Burkard, President EMEA PENTAX Medical: “We are excited to enhance our support to Belgium and Luxembourg by going direct and we are confident to further build on the strong PENTAX Medical position within Benelux.”

Mr. Stefaan de Beukelaar, Director de Beukelaar: “We are proud we could establish an excellent Pentax Medical presence in our Benelux market. We have been able to do so by strengthening the close contacts with our great customers, by offering these customers an excellent degree of sales and after sales service. Off course we wish Pentax Medical every success in further developing this market.”


About PENTAX Medical

PENTAX Medical is a division of HOYA Group. Its mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community. Headquartered in Japan, PENTAX Medical has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe. For more information, please visit:

About HOYA

Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD panels, and hard disk drives. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people. For more information, please visit





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